Data Strategy
Understanding what you want to achieve and what a great data strategy looks like for your business
Strategic
Planning
Comprehensive data strategy that aligns with your organisation's overall goals and objectives
Tactical
Planning
Build tactical use cases that translate insights into actionable initiatives which drive commercial outcomes
Data-driven Decisioning
Develop performance reporting and management frameworks that use insights to drive decisions, monitor progress, measure success
Capabilities
Identifying the capabilities that you need across people, processes, and platforms to support your data strategy
Business
Intelligence
Ensure BI functions and techniques are designed to deliver actionable insights
Tooling & Procurement
Find the right data tools, platforms and solutions to meet defined business needs
Machine Learning
& AI
Make best use of machine learning and AI models to gain predictive insight, and optimise commercial decisioning
Execution
Executing your data strategy effectively,
ensuring that you move from data to strategy and action
Marketing
& CRM
Ensure your marketing and CRM initiatives are fully informed by customer-level insights
Loyalty
Programs
Design and build data-driven loyalty programs constructs, which grow customer engagement throughout the value distribution
Implementation Support
Provide ongoing implementation support services to help embed new data initiatives effectively