.png)
Loyalty & customer strategy expert
18+ years helping businesses make better decisions about customer engagement, value and growth
Top tier strategy consulting
Adam began his consulting career with Bain & Company, working on strategic and commercial challenges with B2C and B2B clients across the UK, Europe, and the US.
Specialist loyalty experience
He subsequently joined Nectar (Aimia), developing deep experience in customer loyalty and analytics, before founding and exiting multiple loyalty-related businesses.
Independent
advisory
Today through Symbia Advisors, Adam advises global organisations , combining the rigor of consulting with specialist expertise, and hands-on delivery.
.png)
Specialist expertise, grounded in data
From the customer proposition, to deep commercial and financial analysis, and supported through to implementation
Loyalty and engagement
Deep specialist experience designing and transforming loyalty programmes and customer propositions, focusing on the behaviours the business needs to change to create value
Economics and financial modelling
A strong focus on the commercial mechanics behind customer strategy, including financial modelling, programme ROI, and performance measurement.
Strategy to implementation
Experience spanning CRM, data, technology and delivery means recommendations are developed with agile, cross-functional implementation in mind.
.png)
Selected client experiences
Ensuring that you move from strategy to action,
creating desirable, viable, and feasible customer experiences
Very
(Retail Loyalty)
Led the design & delivery of a new loyalty proposition for a major UK e-commerce retailer, linking proposition design and commercial modelling to the broader customer growth strategy.
Coca Cola GB
(Customer Insight)
Analysed over £5B of Coca-Cola's sales data, identifying behavioural insights and translating them into data-driven strategic recommendations for customer growth.
Ding
(Financial Services)
Designed a new global loyalty proposition for an international mobile remittance business, using customer value analysis to shape 100+ regionally-tailored programmes.